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  • Stand Out with a Crowd: A Recap of 'South By' 2023's Experiential Marketing

Stand Out with a Crowd: A Recap of 'South By' 2023's Experiential Marketing

  • Thursday, May 04, 2023
  • RED VELVET HQ | 7121 N Lamar Blvd, Austin, TX 78752


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A Recap of 'South By 2023'

Thursday, May 4th

RED VELVET HQ | 7121 N Lamar Blvd, Austin, TX 78752

5:30pm Doors Open with Welcome Drinks

6:00pm Panel Begins

Now that the dust has settled from another SXSW takeover of Austin, its time to look at what marketing events worked, which ones did not, and the lessons that any organization can learn when planning their own experiential marketing campaigns.

We're delighted to partner with Austin's preeminent leaders on Experiential Marketing, RED VELVET, for an hour-long discussion on what's hot and what's on the horizon for marketers looking to make an impact with their audiences.

Topics covered include:

  • What is experiential marketing?
  • What is the purpose of having a SXSW presence?
  • How did 2023 compare to previous years?
  • How do I budget for SXSW 2024?
  • What does an events expert need to know about SXSW planning?
  • How do you manage internal expectations in your organization while planning for SXSW 2024?
  • How do you utilize creativity to negate costs?
  • How do you emphasize intentionality with your brand's experience?

Please park in the lot behind VED VELVET HQ


Dave Stevens (Moderator)

Director of Field Marketing & Global Events, data.world

Dave is a 20 year events industry veteran who has worked on every side of the house imaginable. Sports Teams, Agencies, Entertainment, Association, Media, and for the last few years he has been a corporate Event and Field Marketer while maintaining the title of 5x running "Fittest Man in Meetings and Events.”

Kaitlyn Dineen

President & Owner, Fifth Street DMC

Kaitlyn Dineen is an event expert and experience visionary with over a decade of work in the events industry.

Her creative leadership brings innovation and inspiration to every project at each of her portfolio brands: Fifth Street DMC (an Austin-originated destination management company), OTHR Agency (the creative agency partner), and Reimagine Meeting Management (specializing in the corporate event space).

With a passion for storytelling and the knowledge of an industry veteran, Kaitlyn brings narrative, white glove service to every event and curates experiences that bring people together in ways that inspire, engage, and endure.

Martín Martinez

Entrepreneur In Residence, Founder Institute

Martín Martinez is the Entrepreneur in Residence for the Founder Institute, the world’s most proven network to turn ideas into fundable startups, and startups into global businesses, helping over 6,500 companies across 6 continents build businesses since 2009.

He is the Host and Producer of the online show Global Startup Report and the FounderX Conference Series, featuring the top Founder Institute Alumni, Mentors, Investors, and Leaders from around the world.

Since 2017, Martín has served as the Executive Director of the Founder Institute Texas programs, overseeing events, operations, partnerships, and graduate success across chapters in the Lone Star State.

A serial entrepreneur, he spends time working with startup founders and serving on boards for multiple entrepreneurship programs, including the University of Southern California and the University of Texas at Austin. He's founded and exited 3 companies, produced high-profile events across the country in multiple industries, and serves as an advisor to the South by Southwest (SXSW) Conference and Music Festival.

Hayden Lockaby

VP of Strategy & Growth, RED VELVET

Hayden Lockaby is VP, Strategy & Growth, and oversees business development, growth strategy, account management, marketing and RED VELVET’s in-house creative team. Her immediate areas of focus are on expansion of strategic accounts, new account acquisition and development of best-in-class, business-driving work for RED VELVET’s clients. Lockaby joined the RED VELVET team in 2019 from T3, where she was a Client Portfolio Lead. Before that, she led Client Services teams in New York City at a number of marketing, branding and advertising agencies and has led teams on Target, Chubb Insurance, Coca-Cola, Dove, Kraft-Heinz, IHG and Procter & Gamble.


We are currently looking for organizations and individuals to partner with for this event! If you're interested in hosting, speaking or sponsoring this Experiential Marketing-focused event, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Emily Heller, with AN EMAIL and she'll get back to you with our current options and opportunities for this event!

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