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  • MarTech Madness: Which Tech Solutions are a Winning Strategy for your Team

MarTech Madness: Which Tech Solutions are a Winning Strategy for your Team

  • Thursday, March 16, 2023
  • 5:30 PM - 8:00 PM
  • Austin Marriott South - 4415 S I-35 Frontage Rd, Austin, TX 78744


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Which Tech Solutions are a Winning Strategy for Your Team

Thursday, March 16th | 5:30pm

Austin Marriott South

4415 S I-35 Frontage Rd, Austin, TX 78744

There's a ton of technology platforms that are advertised as the solution to all your problems. But trying to figure out which ones you actually need and will make your workflow easier to manage is enough to drive you mad.

We're hosting a conversation with some of Central Texas' leading marketers to discuss which platforms and applications are worth their subscription fees and which ones are a 'technical foul.'


AJ Davis

Founder and CEO, Experiment Zone

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

Marcos Duran

Marketing Manager, Sercante

Marcos is a baptized Austinite, originally from Houston, Texas, who is a first-generation Latino graduate from The University of Texas at Austin with a dual degree in Marketing and Spanish.

In his current role as a Marketing Manager at Sercante, a global Salesforce consulting firm, he leverages his wide marketing and consulting background to help Sercante's customers find their success on the Salesforce platform. He is also an active contributor in the marketing community and enjoys sharing his knowledge about Marketing Automation, Email Marketing, and Career Development by speaking, mentoring, blogging, and answering questions in community forums.

Marcos is a marketing automation evangelist, particularly in using Salesforce's Account Engagement (formerly Pardot), and was named a Marketing Champion in 2021 by Salesforce for his commitment to helping grow the Salesforce marketing User community through thought leadership and mentorship.

Frank Mendoza

Founder & Managing Partner, Catalytics

Frank Mendoza, the Founder and Managing Partner of Catalytics, is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy and Data Science. In his prior career within Dell, 3M, Ford Motor Co, and P&G, Frank attained world-class performance levels in Advanced Analytics, Strategy & Innovation, and Customer Success.

Nick Alter

Principal, Alter Endeavors

A native Austinite, Nick has worked with over 700 brands in the past 15 years. Founder of Alter Endeavors, Catch Engine, Tentmakers Network and now ThriveSide, Nick can best be described as a marketing and technology architect. Amidst the technology, marketing, and business endeavors, Nick seeks to build a thriving community of folks who look to serve and love others first. Married to his high school sweetheart, they live in South Austin and have 2 young boys that can best be described as adorable chaos.


We are currently looking for organizations and individuals to partner with for this event! If you're interested in hosting, speaking or sponsoring this MarTech-focused event, we'd be delighted to work with you.

Please reach out to AMA Austin VP of Strategic Partnerships, Emily Carper, with AN EMAIL and she'll get back to you with our current options and opportunities for this event!

Ready to Become a Member? We'd love to have you join our Austin AMA crew!

Click here to get more information and sign up.

By registering and providing your information for this event, you accept that Austin AMA may record the session and share the information you provide to our event sponsor.

We're Austin's premier marketing collaborative—the place for professional and student marketers to learn, grow, network, and have fun. It doesn't matter what industry you're in. Veteran or novice, if you're a marketer you have a place at Austin AMA.

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