How to Find the Perfect Partner:
Picking the Right Agency for a Long-Lasting Relationship
Thursday, February 16th
With Valentine's Day coming up, the focus for many is on their significant other. We thought this month's theme was also the perfect opportunity to discuss one of the most important professional relationships marketers have - their outside agency.
Finding the perfect partner - one that understands your needs before you do - is important for long-term sustained success in any relationship, but especially crucial when finding the right agency to deliver on your needs, wants and desires.
This hour-long discussion is perfect for marketers that have ever wondered…
- What should I look for in an outside agency?
- How do I write a brief that gets the results I need?
- When should I be taking the lead and when should my agency be driving the conversation?
- How do I provide constructive feedback?
- What metrics should I use to judge the success/failure of my agency?
Newcomers are welcome as we will be highlighting the benefits of an AMA Austin Annual Membership while catching up with our Central Texas marketing peers in a fun, competitive setting.
MEET OUR PANELIST
Ryan Fontana
VP of Growth, Workshop Digital
Ryan brings 13 years of digital marketing experience in leading teams, fostering client relationships, growing channel services, and scaling internal operations. Having held Director-level roles in both SEO & Paid Media, along with leadership positions in Business Development, Ryan has a deep understanding of what clients need to be successful and what is required of teams to exceed expectations.
Nammy Sirur
President & Co-Founder, MisFit Communications
Nammy is the co-founder of MisFit Communications, a video marketing agency that works directly with the C-suite and senior leadership at corporates and SMBs to make sales, marketing, talent, and DEI videos. Through client work and her content, Nammy is on a mission to “empower the misfit” and redefine leadership. As a former YouTuber, she is passionate about helping others create a formidable personal brand through authenticity, empathy, and storytelling.
Hal Smith
Founder, h street digital
Hal is a growth advertising specialist and the founder of h street digital, a group that helps businesses scale through data-driven digital advertising. He has managed over $100MM in advertising campaigns from e-commerce startups to Fortune 50 companies.
Brian Maschler
Executive Creative Director, BCM Marketing
Brian is a marketing veteran who has developed global marketing programs for hundreds of B2B brands. He ping-pongs between Executive Creative Director, Strategic Consultant, and Tagline Writer duties on a daily basis. For the past 15 years, he’s led campaigns for IBM, Box, TD Ameritrade Institutional, Frontier Communications, Time Warner, Intel Healthcare, Bazaarvoice, BlackBerry, Sage, Zendesk, Zebra Technologies, Red Hat, and Coca-Cola to name a few. He’s also a beekeeper, and father of two (recognized as World's Greatest Dad on several occasions).
SPECIAL NOTICE
We are currently looking for a special someone right now to partner with for this event! If your organization is interested in hosting, speaking or sponsoring this agency-focused event, we'd be delighted to work with you.
Please reach out to AMA Austin VP of Strategic Partnerships, Emily Carper, with AN EMAIL and she'll get back to you with our current options and opportunities for this event!
Ready to Become a Member? We'd love to have you join our Austin AMA crew!
Click here to get more information and sign up.
By registering and providing your information for this event, you accept that Austin AMA may record the session and share the information you provide to our event sponsor.
