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  • October Power Hour: Marketing Horror Stories (and how to Bounce Back)

October Power Hour: Marketing Horror Stories (and how to Bounce Back)

  • Thursday, October 20, 2022
  • 5:30 PM - 6:00 PM
  • Capital Factory (701 Brazos St, Austin, TX 78701) - Antone's Room


  • Register with the email address associated with your membership account.
  • Last-minute non-member price

Registration is closed

Join us Thursday, October 20th

5:30pm Networking Begins | 6pm Formal Discussion Begins

Capital Factory | 701 Brazos St, Austin, TX 78701 | Antone's Room

In Marketing, nothing ever goes according to plan. And when things go wrong, that's when the best marketing professionals get to work and navigate those uncomfortable waters. How we respond to a difficult situation will often determine our brand's reputation more than the actual disaster itself.

In the spirit of spooky season, AMA Austin is bringing together a group of PR, Marketing and Horror Movie experts for a light-hearted discussion of marketing challenges and ways to overcome those obstacles when terror strikes your organization.

This hour-long discussion will focus on:

  • Crisis Communication: How to Plan for the Unforeseen
  • Reputation Management: How to Bounce Back from Brand Adversity
  • Don't Go In There: Mistakes Made in Famous Horror Movies to Avoid
  • Success Stories: Examples of Brands that Came Out Stronger from Adversity
  • Networking with Central Texas marketing professionals


Sara Ploof

Founder, SKIP Collective

From leveraging media contacts to directing crisis communication strategies, Sara is a marketing and communications veteran with more than enough experience overseeing terror from a public relations standpoint. She has managed PR and marketing campaigns for small, medium, and large fashion, beauty, food and beverage CPGs, restaurants, hotels and more. In 2022, Sara launched SKIP, a collective focused on growth marketing, branding, creative, and management.

Maggie Glynn

Vice President, The MACH 1 Group

Maggie is a communications expert with storytelling experience across the entire state. Prior to joining The Mach 1 Group, she served as a Capitol correspondent for 14 broadcast stations across Texas, turning content daily on the legislature along with the biggest breaking news stories in the state. Glynn was at the forefront of the coverage of the state’s response to COVID-19 and Winter Storm Uri while also landing exclusive interviews ahead of the 2022 primaries on both sides of the aisle. Maggie is now sharing that behind-the-camera expertise with clients as they garner media attention as part of her role with The Mach 1 Group.

Russ Somers

CMO, Lytho

Russ leads marketing for Lytho, the creative operations platform for major brands. After many years as a musician and bartender, Russ moved into marketing – first in product marketing for large companies like Dell and Dun & Bradstreet, and then building the marketing teams that led to successful exits for startups like Trendkite and Invodo. He has a BA and an MBA from the University of Texas at Austin. Russ writes and records music in his spare time, collects and restores oddball and vintage guitars, and is in the process of helping his teenage kids launch into the world.

Bert & Jane Mesa

Unearthly: History & Paranormal Investigations

Bert and Jane both grew up in haunted houses and have held lifelong beliefs in the paranormal. Jane has been driving vintage hearses around downtown Austin as a tour guide for Haunted ATX since 2018. While Bert has found a love for all things tech in the paranormal field. They began recording their research and sharing their discoveries on their YouTube channel, Unearthly: History & Paranormal Investigation in 2019.

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