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  • Austin AMA Lunchtime Book Club: Leading in a Social World

Austin AMA Lunchtime Book Club: Leading in a Social World

  • Thursday, November 04, 2021
  • 12:00 PM - 1:00 PM
  • Virtual through Zoom

Registration


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Join Austin AMA and Aaron Templer, author of Leading in a Social World: Stop Social Media Marketing and Build Social Capital Instead, for a discussion of his book and approaches to social media marketing that produce revenue - not just likes.

This month's discussion topic is "Unlearn Marketing and Develop Social Capital Skills," which will cover common misconceptions about social media, and ways to identify opportunities and trends that will help your brand stand out while also engage with your targeted audience. Topics addressed and activities include:

  • Deconstructing social media marketing and reframing social media as communities that need leaders
  • Hidden in plain sight: rumble with four leadership icons and their take on social capital
  • Structural Bonds: The new area of focus for social media managers

For those that miss out on this opportunity, copies of Leading In a Social World can be purchased on the following website:

This is the second part of a three-part discussion with Aaron. Please note that attendance at all three events is not required to participate in one of these virtual sessions. Each of these events is a standalone Book Club meeting, and we are asking everyone to register for each virtual event they plan on attending.

ABOUT LEADING IN A SOCIAL WORLD

Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.

Meet Our Event Sponsor:

Meet the Author &
Book Club Facilitator:

Aaron Templer is a polymathic marketing firm owner (Three Over Four), occasional speaker, first-time book author (Leading in a Social World) and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the ‘Gora Dhol Wallah.’



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We're Austin's premier marketing collaborative—the place for professional and student marketers to learn, grow, network, and have fun. It doesn't matter what industry you're in. Veteran or novice, if you're a marketer you have a place at Austin AMA.

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