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  • Austin AMA Breakfast Book Club: Leading in a Social World

Austin AMA Breakfast Book Club: Leading in a Social World

  • Thursday, October 07, 2021
  • 8:00 AM - 9:00 AM
  • Virtual through Zoom


Registration is closed

Join Austin AMA and Aaron Templer, author of Leading in a Social World: Stop Social Media Marketing and Build Social Capital Instead, for a discussion of his book and approaches to social media marketing that produce revenue - not just likes.

This month's discussion topic is "A Virus in Social Media," which will cover common misconceptions about social media, the truth behind successful social outreach, and ways to identify value in your ongoing social media marketing efforts. This is perfect for any marketers wanting a better perspective on:
  • Learning about the roots of bias in social media marketing
  • Challenging your perceptions about why marketing doesn’t work in social constructs
  • Relearning what value is really generated in social constructs: Social Capital
  • Determining if should social media move out of marketing and into customer care

This is the first part of a three-part discussion with Aaron. Please note that attendance at all three events is not required to participate in one of these virtual sessions. Each of these events is a standalone Book Club meeting, and we are asking everyone to register for each virtual event they plan on attending.


The first 5 signups to this quarter's book club BEFORE October 7th will receive a FREE digital download of Leading In a Social World. An email with details will follow to the 5 recipients of the digital giveaway.

For those that miss out on this opportunity, copies of Leading In a Social World can be purchased on the following website:


Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.

Meet Our Event Sponsor:

Meet the Author &
Book Club Facilitator:

Aaron Templer is a polymathic marketing firm owner (Three Over Four), occasional speaker, first-time book author (Leading in a Social World) and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the ‘Gora Dhol Wallah.’

Ready to Become a Member? We'd love to have you join our Austin AMA crew!

Click here to get more information and sign up.

By registering and providing your information for this event, you accept that Austin AMA may share the information you provide to our event sponsor.

We're Austin's premier marketing collaborative—the place for professional and student marketers to learn, grow, network, and have fun. It doesn't matter what industry you're in. Veteran or novice, if you're a marketer you have a place at Austin AMA.

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