How To Effortlessly Supplement ABM With Virtual Events

The pandemic of 2021 forced a lot of marketers to rethink their business strategies. This was especially true for Account Based Marketing specialists, who had to come up with a new game plan for the virtual world after live events and face-to-face meetings were paused.

Most marketing professionals had thought we would be nearing the end of quarantine and social distancing by this Fall, but the recent uptick in outbreaks has reignited the need for a better virtual playbook. Going back to our virtual gatherings makes it especially crucial for marketers to find an effective strategy for merging the best of virtual and in-person events into a stronger, more effective and efficient ABM game plan.

Austin AMA is excited to hear from field marketing and demand generation experts Kiana Ghassemi, Head of Postal Events at Postal.io, and Alex Yoder, Field Marketing Specialist with Lessonly, in a panel discussion on the current and future trends of ABM, how they are integrating the best part of virtual, and offline strategies for the future of B2B Marketing.

This session is perfect for marketing trying to understand:

• Interesting concepts that worked virtually and have the potential to do so in-person

• What ideas failed during the pandemic and are worth re-exploring now

• How to transition back to in-person while respecting new business norms

• How do my contacts and prospects want to be approached this summer

• Demand generation trends that help build pipeline and brand affinity simultaneously

Join us Thursday, September 9th, 5-6:15pm

for this virtual discussion.

Sponsored By:

Postal is a sales and marketing platform that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees. Postal's expansive marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. It is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

Ready to Become a Member? We'd love to have you join our Austin AMA crew!

Click here to get more information and sign up.

By registering and providing your information for this event, you accept that Austin AMA may record the session and share the information you provide to our event sponsor.