How To Effortlessly Supplement ABM With Virtual Events

The pandemic forced a lot of marketers to rethink their business strategies. This was especially true for Account Based Marketing (ABM) specialists, who had to come up with a new game plan for the virtual world when live events and face-to-face meetings were paused.

Most marketing professionals had thought we would be nearing the end of quarantine and social distancing by fall, but the recent uptick in outbreaks has reignited the need for a better virtual playbook. Going back to our virtual gatherings makes it especially crucial for marketers to find an effective strategy for merging the best of virtual and in-person events into a stronger, more effective and efficient ABM game plan.

Austin AMA is excited to hear from field marketing and demand generation experts Lauren Alt-Kishpaugh, Vice President of Marketing for Postal.io, Kiana Ghassemi, Events Product Manager at Postal.io, and Tim Angelillo, CEO and Founder of Sourced Craft Cocktails, for a panel discussion on the current and future trends of ABM, how they are integrating the best parts of virtual, and offline strategies for enhancing B2B Marketing efforts.

This session is perfect for marketers interested in:

• Concepts that worked virtually and have the potential to do so in-person

• Ideas that failed during the pandemic and are worth re-exploring now

• How to transition back to in-person while respecting new business norms

• How contacts and prospects want to be approached now

• Demand generation trends that help build pipeline and brand affinity

Join us Thursday, October 21st, 5-6:15pm

for this virtual discussion.

Sponsored By:

Postal is a sales and marketing platform that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees. Postal's expansive marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. It is made with love in San Luis Obispo, CA and is focused on taking care of employees, customers, and partners.

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