Austin AMA Book Club: Content Marketing, Engineered

  • Thursday, July 08, 2021
  • Thursday, September 02, 2021
  • 3 sessions
  • Thursday, July 08, 2021, 8:00 AM 9:00 AM (CDT)
  • Thursday, August 05, 2021, 8:00 AM 9:00 AM (CDT)
  • Thursday, September 02, 2021, 8:00 AM 9:00 AM (CDT)
  • Virtual through Zoom


  • Register with the email address associated with your membership account.

Registration is closed

Join Austin AMA and author Wendy Covey as we read and discuss her book Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content.

Content Marketing, Engineered guides you through the key steps in creating content to inform and educate your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you'll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content. 

Here are the sections of the book we will discuss at each session:

Session one: Section 1

Session two: Sections 2-3

Session three: Sections 4-5

While we encourage everyone to read the book, it is not a requirement to join the meet up each month. You're welcome to attend and share your thoughts...or just listen in.

By registering for one event, you will be registered for all upcoming sessions (only one registration is needed).

Meet Our Event Sponsor:

Meet the Author &
Book Club Facilitator:

Wendy Covey is CEO, technical marketing leader, author of Content Marketing, Engineered, one of the Wall Street Journal's 120 Most innovative Entrepreneurs in America and she holds a Texas fishing record! 

Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of engineering and technology companies build trust and fill their pipelines using compelling technical content. 

To learn more about TREW Marketing, visit their website at

Ready to Become a Member? We'd love to have you join our Austin AMA crew!

Click here to get more information and sign up.

By registering and providing your information for this event, you accept that Austin AMA may share the information you provide to our event sponsor.

We're Austin's premier marketing collaborative—the place for professional and student marketers to learn, grow, network, and have fun. It doesn't matter what industry you're in. Veteran or novice, if you're a marketer you have a place at Austin AMA.

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