It takes a lot more than 6-figure followers to call yourself an influencer.
From branding and content creation to engagement ratings and digital analytics, there is a lot that goes into creating and capitalizing on “likes.”
We’re excited to host some of Texas’ leading social media experts to talk about their approach to “influencer culture” and how your organization should and can take advantage of this movement.
This session is perfect for marketing trying to understand:
How do I use social media to build trust, increase sales, or connect with my audience?
How do I turn my content marketing efforts into revenue?
What content should I be producing for my audience?
What is the difference in a content creator and an influencer?
How do I customize content on different platforms while staying true to my voice?
What’s the difference in someone with a lot of followers and a true “influencer”?
Get behind the scenes with today’s top influencers including social media coach and YouTuber Roger Wakefield, marketing strategist and author of The Influencer Code Amanda Russell, Austin Food Magazine Editor Hayden Walker, and author and blogger Jane Ko in this panel discussion hosted by Tria Foster of Blue Fish Group.
The Austin AMA is collaborating with chapters from across the country to showcase how local influencers quickly rose to global audiences using online strategies and techniques. We take a look behind the curtain of top influencers to understand how they rose to fame and uncover tactics that can help you in your marketing role.
Join us Thursday, June 17th, 5-6:15pm
for this discussion.
ABOUT OUR MODERATOR & PANELISTS
Tria Foster a Business Solution Architect at Blue Fish Group. Tria has more than 25 years of experience building and leading world-class organizations in the eCommerce space.
Prior to rejoining Blue Fish, Tria served as the Vice President of eCommerce/IT at Kendra Scott, the global leader in jewelry, fashion and home décor. Before joining Kendra Scott, Tria was Vice President of Operation Services for Paymetric where she was managed the overall customer experience and relationship with global brands such as Lenovo, Under Armour, and Burton Snowboards. Previously, Tria held leadership roles in Program Management and Professional Services for companies including Blue Fish (10 years ago), Scalable and Affiniscape.
Tria has served on the Boards of Junior League, March of Dimes and Partnerships for Children. She is a part of Leadership Austin, was an Austin Under 40 Finalist in Technology and spoke Magento, Rackspace and other conferences on technology, eCommerce and leadership.
Marketing Strategist, Professor, and Author
Award-winning marketing strategist, professor and author, Amanda Russell is currently building out the accredited Influencer Marketing MBA curriculum and Executive education certificate at the top marketing business school in the world: Kellogg School of Management at Northwestern.
Amanda is widely respected as a leader in business education and an accomplished scholar. By the age of 32, she built & sold two thriving businesses from scratch; an online fitness subscription community for women and a digital marketing and production company working with some of the biggest names in fitness.
Amanda directed and advanced marketing education by creating the first accredited influencer marketing curriculum (launched at UCLA and University of Texas where she currently teaches). Amanda is now teaching at Northwestern's Kellogg School of Business.
Food Blogger and Social Media Influencer
Jane Ko is the blogger behind A Taste of Koko, Austin's top food and travel blog featuring the hottest restaurants and weekend getaways. A Taste of Koko has been voted best local Austin blogger by the Austin Chronicle in 2018 and 2019 and has been featured in O Magazine, InStyle Magazine, OWN TV Network, and The New York Times.
Koko launched her blog in 2010 and has been doing it full-time since 2015 and has worked with over 300 brands on influencer campaigns like Target, IKEA, Whole Foods, Best Buy, Visit Germany, and more.
Social Media Coach and Influencer
After dumping thousands of dollars into marketing agencies, Roger Wakefield decided to take things into his own hands. He launched his YouTube Channel and has been named “The Expert Plumber”.
Roger has over 312k subscribers and a sponsorship with the world's largest distributor of plumbing supplies. His main accomplishment, however, was learning how to make his phone ring using Social Media. Roger’s goal is to empower all tradesmen to grow their revenue with integrity using the power of social media.
Now, Roger teaches people about getting in the trades, and teaches tradespeople how to start and grow residential service companies, using Social Media. You can watch Roger weekly on his YouTube channel and on LinkedIn Live, where he was asked to beta test the “Live” feature for LinkedIn.
Co-Founder of Austin Food Magazine and the Mac & Cheese Festival Tour
Hayden Walker is the co-founder and creator of the Austin Food Magazine and the founder of the Mac & Cheese Festival Tour, which takes place in Austin and Portland, OR. with additional locations like Seattle and Dallas scheduled to take place later this year.
Blue Fish Group specializes in making technology a strategic advantage, allowing our customers to do more of what they do best. We help companies grow revenue by unifying the customer journey through marketing automation, B2B ecommerce, and content management. In all of these solutions, we overlay industry-leading product management approaches and data and analytics measurement.
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