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  • The Creative Process: How to Avoid Common Mistakes & Get the Most Out of Your Creative Agency

The Creative Process: How to Avoid Common Mistakes & Get the Most Out of Your Creative Agency

  • Thursday, May 27, 2021
  • 5:00 PM - 6:00 PM
  • Virtual through Zoom


  • Register with the email address associated with your membership account.

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Bringing in an outside creative agency is supposed to make life easier for in-house marketers, but that isn’t always the case. From setting the right expectations during onboarding to ensuring strong communication channels, there is a lot that goes into building a relationship to make sure you get the creative assets and marketing results you seek.

Co-Founder Kat Thay and Creative Director Carter Pagel of creative agency K&C host this month’s AMA Austin Power Hour to discuss effective ways to choose a partner, set the right expectations, and get the most out of your creative needs.

This hour-long discussion is perfect for marketers that have ever wondered…

  • What should I look for in a creative agency?
  • How do I write a brief that gets the results I need?
  • When should I be taking the lead and when should my agency be driving the conversation?
  • How do I provide constructive feedback?
  • What metrics should I use to  judge the success/failure of my agency?

Join us Thursday, May 27th, 5-6pm

for this discussion and Q&A.

K&C will be doing a drawing of all attendees at the event:

Each winner will receive a Creative Concepts Session with them for free! You won't want to miss out on this!!


As Co-Founder of K&C, Kat Thay is passionate about every aspect of the creative process, from ideation to execution to the people that make it all happen. Relying on her background as a Creative & Marketing Consultant and her experience as Head of Strategy and New Business at Castleview, Kat has a proven track record of building collaborative teams that are always coming up with new ideas and fresh projects. Always one to keep innovating, she's committed to creating meaningful work and experiences that deliver results.


Serving as K&C’s Creative Director, Carter Pagel is a 24-year veteran of the advertising industry having held responsibilities at almost every part in the creative process. With experience as a copywriter and marketing manager on the client side, creative director at multiple agencies and, most recently, a commercial director with production companies; he possesses a unique insight into why some client-agency relationships work and others don’t from having served on both sides of the table.

Sponsored By:


We are K&C – two advertising veterans who believe you deserve better. The current state of the world has underscored the irrelevance of the bloated, traditional agency model, but this has been a long time coming. Fact is, most companies today don't need the things large advertising agencies try to push on them. Instead, they need a streamlined, scalable solution to their specific marketing and advertising needs, which is exactly what we offer. We create customized content that builds brands and sells products. Check out our website for examples of our work and let’s start a conversation.

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By registering and providing your information for this event, you accept that Austin AMA may record the session and share the information you provide to our event sponsor.

We're Austin's premier marketing collaborative—the place for professional and student marketers to learn, grow, network, and have fun. It doesn't matter what industry you're in. Veteran or novice, if you're a marketer you have a place at Austin AMA.

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